Mumusika wemagetsi wevatengi wakaderera muna 2022, kutumirwa kwe smartphone kwakadzokera kusvika padanho remakore mashoma apfuura, TWS (chaizvo isina waya stereo mahedhifoni) kukura kwakadzikira mhepo, ukuwo smart wachi dzakamira kutonhora kweindasitiri.
Sekureva kwechishumo chitsva chakaitwa nekambani yekutsvagisa misika yeCounterpoint Research, kutumirwa kumusika wepasi rose smartwatch kwakawedzera 13% gore-pamusoro-gore muchikamu chechipiri cha2022, nemusika weIndia smartwatch uchikura kupfuura 300% gore-pamusoro-gore kudarika China. pachinzvimbo chechipiri.
Sujeong Lim, mutevedzeri wemukuru weCounterpoint, akataura kuti Huawei, Amazfit uye mamwe makuru eChinese mabhureki aona kushomeka kweYoY kukura kana kudzikira, uye smartwatch musika uchiri munzira chaiyo yekukura kune hutano yakapihwa 9% YoY kuderera mumusika we smartphone pamusoro. nguva imwe cheteyo.
Panyaya iyi, Sun Yanbiao, director weFirst Mobile Phone Industry Research Institute, akaudza China Business News kuti denda idzva remabayo raita kuti vatengi vasimbise hutano hwavo (sekutarisa okisijeni yeropa uye tembiricha yemuviri), uye smartwatch yepasi rose. musika ungangoputika muhafu yekutanga yegore rinouya.Uye Steven Waltzer, muongorori mukuru weindasitiri yepasi rose isina waya masevhisi kumusika wekutsvagisa musika Strategy Analytics, akati, "Musika weChinese smartwatch wakakamurwa zvichienderana nemamiriro ekushandisa, uye nekuwedzera kune vatambi vakuru vakaita saGenius, Huawei neHuami, OPPO, Vivo, realme, oneplus uye mamwe makuru eChinese ma-smartphone brands ari kupindawo musmartwatch wedunhu, nepo vatengesi vadiki uye vepakati nepakati vane mhando yesmartwatch vari kupindawo mumusika uyu wemuswe wakareba, unewo hutano hwekutarisisa hutano uye hushoma. zvinodhura."
"Hondo paWrist"
Nyanzvi yedhijitari uye muongorori Liao Zihan akatanga kupfeka smartwatches muna 2016, kubva kune yekutanga Apple Watch kusvika kune yazvino Huawei Watch, panguva yaasina kumbosiya smartwatch paruoko rwake.Chakamunetsa ndechekuti vamwe vanhu vaive vabvunza zvemanyepo zvekuda kwemawachi ekuchenjera, vachivaseka vachiti "mabracelets mahombe akangwara".
"Imwe ndeyekuita basa rekuzivisa ruzivo, uye imwe ndeyekugadzirisa kusatariswa kwemuviri nenharembozha."Liao Zihan akataura kuti avo vanofarira zvemitambo vanoda kuziva mamiriro ehutano hwavo ndivo chaivo vanovavarira vashandisi vewachi dzakangwara.Iyo data yakakodzera kubva kuAi Media Consulting inoratidza kuti pakati peakawanda mabasa ewachi akangwara, yehutano data yekutarisa ndiyo inonyanya kushandiswa nevashandisi vakaongororwa, accounting ye61.1%, ichiteverwa neGPS chinzvimbo (55.7%) uye mitambo yekurekodha basa (54.7% )
Mukuona kwaLiao Zihan, wachi dzekuchenjera dzinonyanya kukamurwa kuita zvikamu zvitatu: imwe iwachi dzevana, dzakadai seXiaogi, 360, zvichingodaro, dzinotarisa nezvekuchengetedza uye kushamwaridzana kwevadiki;imwe inyanzvi yakangwara wachi seJiaming, Amazfit uye Chengeta, iyo inotora nzira yekunze yemitambo yakanyanyisa uye inonangana nevanhu vane hunyanzvi uye inodhura zvakanyanya;uye imwe iwachi dzakangwara dzakatangwa nevagadziri vemafoni, ayo anoonekwa senharembozha Iyo inopindirana yemafoni akangwara.
Muna 2014, Apple yakaburitsa chizvarwa chekutanga cheApple Watch, iyo yakatanga kutenderera kutsva kwe "hondo paruoko".Ipapo vagadziri vemafoni epamba vakatevera, Huawei akaburitsa yekutanga smartwatch Huawei Watch muna 2015, Xiaomi, iyo yakapinda mumidziyo inopfekwa kubva ku smart bracelet, yakapinda zviri pamutemo mu smartwatch muna 2019, uku OPPO neVivo vakapinda mumutambo nguva yadarika, vachiburitsa zvine chekuita nesmartwatch zvigadzirwa. muna 2020.
Counterpoint inoenderana data inoratidza kuti Apple, Samsung, Huawei neXiaomi ava vagadziri venharembozha mune yepamusoro 8 runyorwa rwepasi rose smartwatch yekutengeswa kwemusika muchikamu chechipiri cha2022. Zvisineyi, kunyangwe vagadziri venharembozha vepa Android vakapinda mumusika, Liao Zihan anotenda kuti vangave vachitarisa kuApple pakutanga kuti vaite smart wachi.
Pakazere, muchikamu che smartwatch, vagadziri veAroid vakaita budiriro muhutano uye huwandu kuitira kuti vasiyanise kubva kuApple, asi imwe neimwe ine manzwisisiro akasiyana e smartwatches."Huawei anoisa kutarisa kwehutano munzvimbo yekutanga, kune zvakare yakakosha Huawei Health Lab, inosimbisa huwandu hwayo uye hutano hwekutarisa basa; Pfungwa yeOPPO ndeyekuti wachi inofanirwa kuita zvakafanana nekushanda kwenharembozha, ndiko kuti, unogona kuwana ruzivo rwenharembozha newachi; kuvandudzwa kwewachi yeXiaomi kuri kunonoka, chitarisiko chiri kuita zvakanaka, yakawanda yemhete yeruoko inosimwa kune wachi. " Liao Zihan akadaro.
Nekudaro, Steven Waltzer akataura kuti kuburitswa kwemamodheru matsva, maficha ari nani uye nemitengo yakanaka ndiwo madhiraivha ekukura ari kutyaira musika we smartwatch, asi OPPO, Vivo, realme, oneplus, vanononoka kupinda, vachiri kuda kushandisa simba rakawanda kana. vanoda kuwana mugove wemusika kubva kuvatambi vakuru.
Kudonha kwemutengo weyuniti kwakaunza kubuda?
Panyaya yemisika yematunhu akasiyana, data reCounterpoint rinoratidza kuti musika weChina smartwatch wakaita zvisizvo muchikamu chechipiri chegore rino uye wakabatwa nemusika weIndia, uchiuya wechitatu, nepo vashandisi veUS vachiri vatengi vakuru mumusika we smartwatch.Zvakakodzera kutaura kuti musika weIndia smartwatch uri kupfuta, nekukura kwepamusoro pe300%.
"Mukati mekota, 30 muzana yemhando dzakatumirwa mumusika weIndia dzakatengeswa pasi pemadhora makumi mashanu."Sujeong Lim akati, "Marudzi makuru emuno akatangisa mamodheru anodhura, achidzikisa chipingamupinyi chekupinda kwevatengi."Panyaya iyi, Sun Yanbiao akatiwo musika weIndia smartwatch uri kukura nekukurumidza kwete nekuda kwehwaro hwayo hwatove hudiki, asiwo nekuti Fire-Boltt neNoise mhando dzemuno dzakatangisa zvisingadhure Apple Watch knock-offs.
Panyaya yeindasitiri yemagetsi yevatengi isina simba, Sun Yanbiao ine tarisiro pamusoro pemusika tarisiro yewachi dzakangwara dzakamira kutonhora kutonhora."Nhamba dzedu dzinoratidza kuti smartwatch yepasi rose yakakura ne10% gore negore muchikamu chekutanga chegore rino uye inotarisirwa kukura ne20% gore negore kwegore rose."Akataura kuti denda idzva remabayo rinoita kuti vatengi vawedzere kutarisisa hutano, musika wepasi rose smart watch uchave nehwindo rekubuda muhafu yekutanga yegore rinouya.
Uye dzimwe shanduko muHuaqiang North zvitoro zvemagetsi, dzakadzamisa chivimbo chaSun Yanbiao mune iyi fungidziro."Chikamu chezvitoro zvinotengesa mawachi akangwara mumusika weHuaqiang North muna 2020 changa chiri gumi muzana, uye chakura kusvika makumi maviri muzana muhafu yekutanga yegore rino."Anotenda kuti zvakafanana ndezvemidziyo inopfekwa, kukurumidza kwekuvandudzwa kwewachi dzakangwara kunogona kuendeswa kuTWS, mumusika weTWS panguva inopisa kwazvo, Huaqiang North ine 30% kusvika 40% yezvitoro zvinobatikana mubhizinesi reTWS.
Mune maonero aSun Yanbiao, kuwedzera kukurumbira kweaviri-modhi smart wachi ndicho chikonzero chakakosha chekuputika kwemawachi akangwara gore rino.Iyo inonzi mbiri-modhi inoreva iyo smart wachi inogona kubatana nenharembozha kuburikidza neBluetooth, asi zvakare inogona kuita yakazvimirira yekutaurirana mabasa sekufona kuburikidza neSIM kadhi, sekumhanya husiku usina kupfeka nharembozha, uye kupfeka smart wachi inogona kufona uye kutaura neWeChat.
Izvo zvinofanirwa kucherechedzwa kuti eSIM iri Embedded-SIM, uye eSIM kadhi yakamisikidzwa SIM kadhi.Kuenzaniswa neyechinyakare SIM kadhi rinoshandiswa munharembozha, eSIM kadhi inonyudza iyo SIM kadhi muchip, saka kana vashandisi vachishandisa smart michina ine eSIM kadhi, ivo vanongoda kuvhura sevhisi pamhepo uye kudhawunirodha ruzivo rwenhamba kune eSIM kadhi, uye ipapo michina yakangwara inogona kuve yakazvimirira yekutaurirana basa semafoni.
Sekureva kwaSun Yanbiao, iyo mbiri-modhi kugarisana kweSIM kadhi uye Bluetooth kufona ndiro simba guru remangwana smart wachi.Iyo yakazvimirira eSIM kadhi uye yakaparadzana OS system inoita kuti wachi yakangwara isave "toyi" yehuku uye mbabvu, uye iyo smart wachi ine mikana yakawanda yekusimudzira.
Nekukura kwetekinoroji, vagadziri vanowedzera vari kuyedza kuona iyo yekufona basa pane smart wachi.Muna Chivabvu wegore rino, GateKeeper yakatanga chiuru chemadhora 4G yekufona wachi Tic Watch, inotsigira eSIM imwe mbiri mbiri yakazvimirira kutaurirana, uye inogona kushandisa wachi yega kugamuchira uye kufona, uye kutarisa uye kugamuchira ruzivo kubva kuQQ, Fishu uye Nail. ndakazvimirira.
"Parizvino, vagadziri vakaita saZhongke Lanxun, Jieli naRuiyu vanogona kupa machipisi anodiwa maviri-mode smart wachi, uye epamusoro-soro achiri kuda Qualcomm, MediaTek, nezvimwewo. Hapana tsaona, mawachi maviri-modhi achaita kuve nemukurumbira muchikamu chechina chegore rino, uye mutengo uchadzika kusvika ku500 yuan."Sun Yanbiao akadaro.
Steven Waltzer anotenda zvakare kuti mutengo wese we smartwatches muChina uchave wakadzikira mune ramangwana."Mutengo wese wewachi dze smartwatch muChina wakadzikira 15-20% pane dzimwe nyika dziri kukura zvakanyanya, uye chokwadi unoramba uri pasi peavhareji yepasi rose maererano nemusika we smartwatch yese. Sezvo kutakura kuri kukura, tinotarisira kuti mitengo yewholesale ye smartwatch ichadzikira. ne8% pakati pa2022 na2027."
Nguva yekutumira: Jan-11-2023
