Sekureva kweInternational Data Corporation (IDC), kutumirwa kwepasirese smartphone kwakadonha 9% gore-pa-gore muchikamu chechipiri cha2022, neChina smartphone musika kutumira anenge 67.2 miriyoni zvikamu, pasi 14.7% gore-pa-gore.
Vashoma uye vashoma vanhu vari kushandura mafoni avo, zvichikonzera kuenderera kuderera mumusika we smartphone.Asi kune rimwe divi, musika we smartwatches unoramba uchikura.counterpoint data inoratidza kuti kutengesa kwepasi rose smartwatch kwakakura 13% gore-pamusoro-gore muQ2 2022, nepo kuChina, kutengesa kwe smartwatch kwakakura 48% gore-pamusoro-gore.
Tinoda kuziva: Nekutengesa kwenharembozha kuri kuramba kuchidzikira, nei smartwatches yave mudiwa mutsva wemusika wedhijitari?
Chii chinonzi smartwatch?
“Smartwatch dzave mukurumbira mumakore mashoma apfuura.
Vanhu vazhinji vanogona kunge vachinyanya kujairana neyakatangira, iyo "smart bracelet".Muchokwadi, ese ari maviri imhando ye "smart kupfeka" zvigadzirwa.Tsanangudzo ye "smart wear" mune encyclopedia ndeyekuti, "kushandiswa kwehunyanzvi hwekupfeka kune dhizaini yakangwara yekupfeka kwemazuva ese, kuvandudzwa kwezvishandiso zvinopfekwa (zvemagetsi) zvakajairika.
Parizvino, maitiro akajairika ekupfeka akangwara anosanganisira kupfeka nzeve (kusanganisira ese marudzi eehedhifoni), wrist kupfeka (kusanganisira zvishongo, mawachi, nezvimwewo) uye kupfeka musoro (VR/AR zvishandiso).
Mawachi eSmart, seakanyanya epamusoro wristband smart kupfeka zvishandiso pamusika, anogona kupatsanurwa muzvikamu zvitatu zvinoenderana nevanhu vavanoshandira: evana smart wachi dzinotarisa pane chaiyo chinzvimbo, chengetedzo uye chengetedzo, rubatsiro rwekudzidza uye mamwe mabasa, nepo vakuru vakangwara wachi. tarisa zvakanyanya pakutarisisa hutano;uye vakuru vakuru vakangwara vanogona kubatsira mukusimba, pa-the-go hofisi, kubhadhara pamhepo ...... basa Rinowedzera.
Uye zvinoenderana nebasa racho, smart wachi inogona zvakare kukamurwa kuita hutano hwehutano uye emitambo wachi, pamwe neakawanda-kutenderera akazara smart wachi.Asi aya ese ma subcategories achangobuda mumakore achangopfuura.Pakutanga, smartwatches aingova "wachi dzemagetsi" kana "wachi dzedhijitari" dzaishandisa tekinoroji yekombuta.
Nhoroondo inodzokera ku1972 apo Seiko wekuJapan neHamilton Watch Company yekuUnited States vakagadzira tekinoroji yemakomputa emaoko ndokuburitsa wachi yekutanga yedhijitari, Pulsar, iyo yaive nemutengo wemadhora zviuru zviviri nezana.Kubva ipapo, wachi dzemadhijitari dzakaramba dzichivandudza uye dzichishanduka kuita smartwatches, uye dzakazopinda mumusika wevatengi kutenderera 2015 nekupinda kwemhando dzemhando dzakadai seApple, Huawei neXiaomi.
Uye kusvika nhasi, kuchine mhando nyowani dziri kupinda mumakwikwi mumusika we smartwatch.Nekuti kana uchienzaniswa neyakazadza smartphone musika, iyo smart inopfeka musika ichine yakakura mukana.Tekinoroji inoenderana neSmartwatch, zvakare, yakachinja zvikuru mukati memakore gumi.
Tora Apple's Apple Watch semuenzaniso.
Muna 2015, yekutanga yakatevedzana 0 yakatengeswa, kunyangwe yaigona kuyera kurova kwemoyo uye kubatana neWi-Fi, yainyanya kushanda ichitsamira parunhare.Yakanga iri mumakore akatevera iyo yakazvimirira GPS, kushambira kusina mvura, kudzidzira kufema, ECG, kuyerwa kweokisijeni yeropa, kurekodha kwekurara, kunzwa tembiricha yemuviri uye mamwe mabasa emitambo uye ehutano ekutarisa akawedzerwa uye zvishoma nezvishoma yakazvimiririra parunhare.
Uye mumakore achangopfuura, nekuunzwa kweSOS rubatsiro rwechimbichimbi uye kuona tsaona yemotokari, mabasa ekirasi yekuchengetedza angangove maitiro makuru mune ramangwana iteration ye smartwatch inogadziridza.
Sezvineiwo, pakaunzwa chizvarwa chekutanga cheApple wachi, Apple yakanga yatanga Apple Watch Edition ine mutengo unodarika zviuru gumi nezviviri zvemadhora, ichida kuiita chigadzirwa cheumbozha chakafanana newachi dzechinyakare.The Edition series yakakanzurwa mugore raitevera.
Ndeapi ma smartwatches ari kutengwa nevanhu?
Panyaya yekutengesa chete, Apple neHuawei parizvino vari kukanganisa Kumusoro kwemusika wevakuru ve smartwatch, uye kutengesa kwavo paTmall kunopfuura ka10 iyo yeXiaomi neOPPO, vari munzvimbo yechitatu neyechina.Xiaomi neOPPO vanoshaya ruzivo rwakanyanya nekuda kwekunonoka kwavo kupinda (kutangisa yavo yekutanga smartwatches muna 2019 na2020 zvichiteerana), izvo zvinokanganisa kutengesa kusvika pamwero wakati.
Xiaomi zvirokwazvo ndeimwe yemhando dzemapiyona muchikamu chinopfekwa, ichiburitsa bhandi yayo yekutanga yeXiaomi kutanga kwa2014. Maererano neInternational Data Corporation (IDC), Xiaomi yakasvika pakuwedzera miriyoni zana zvinopfekwa zvekutakura mu2019 chete, ine wrist inopfeka - kureva iyo Xiaomi bracelet - kutora chikwereti.Asi Xiaomi akatarisana nebhurakete, achingoisa mari muHuami Technology (mugadziri weAmazfit yanhasi) muna 2014, uye haana kuvhura smartwatch brand yaive yakazara Xiaomi.Zvaingove mumakore achangopfuura apo kudzikira kwekutengesa kwemabracelets akangwara kwakamanikidza Xiaomi kupinda mujaho remusika we smartwatch.
Musika wezvino smartwatch hausarudze pane wemafoni, asi makwikwi akapatsanurwa pakati pemhando dzakasiyana achiri kuzara.
Iwo mashanu epamusoro-anotengesa smartwatch mhando parizvino ane mitsara yechigadzirwa yakasiyana pasi pawo, yakanangana nezvinodiwa nevanhu vakasiyana.Tora Apple semuenzaniso, iyo itsva Apple Watch yakaburitswa munaGunyana gore rino ine matatu akateedzana: SE (inodhura-inoshanda modhi), S8 (yakapoteredza chiyero), uye Ultra (yekunze nyanzvi).
Asi mhando yega yega ine mukana wakasiyana wekukwikwidza.Semuenzaniso, gore rino Apple yakaedza kupinda mumunda wekunze kwehunyanzvi wachi neUltra, asi haina kugamuchirwa zvakanaka nevanhu vazhinji.Nekuti Garmin, rudzi rwakatanga neGPS, rune mukana wakasarudzika muchikamu ichi.
Garmin's smartwatch ine nyanzvi-giredhi yemitambo yemitambo maficha akadai sekuchaja kwezuva, yakakwirira-chaiyo chinzvimbo, kupenya kwepamusoro kwemwenje ye LED, kuchinjika kwemafuta uye kuchinjika.Mukuenzanisa, iyo Apple Watch, iyo ichiri kuda kubhadhariswa kamwe chete pazuva nehafu kunyangwe mushure mekusimudzira (iyo Ultra bhatiri inotora maawa makumi matatu nematanhatu), yakawandisa ye "huku".
Apple Watch's "rimwe zuva kuchaja" hupenyu hwebhatiri hwakashoropodzwa kwenguva yakareba.Mabhureki emumba, angave Huawei, OPPO kana Xiaomi, ari nani kupfuura Apple mune izvi.Mukushandiswa kwakajairwa, hupenyu hwebhatiri hweHuawei GT3 mazuva gumi nemana, Xiaomi Watch S1 mazuva gumi nemaviri, uye OPPO Watch 3 inogona kusvika mazuva gumi.Kuenzaniswa neHuawei, OPPO uye Xiaomi zvinokwanisika kutenga.
Kunyangwe huwandu hwemusika wewachi hwevana hudiki kana uchienzaniswa newachi dzevakuru, unotorawo chikamu chakakura chemugove wemusika.Zvinoenderana nedata yeindasitiri yeIDC, kutumirwa kwevana smartwatches kuChina kuchasvika miriyoni gumi nemashanu nemazana masere ezvidimbu muna 2020, zvichiverengera 38.10% yehuwandu hwemusika wekugovaniswa kwe smartwatches.
Parizvino, BBK's sub-brand Little Genius inogara pachinzvimbo chekutungamira muindasitiri nekuda kwekutanga kupinda, uye kutengesa kwayo kuzere paTmall kunopfuura zvakapetwa kaviri iyo yeHuawei, iri pachinzvimbo chechipiri.Zvinoenderana neanotarisirwa data, Little Genius parizvino anoverengera chikamu chinodarika makumi matatu muzana muvana smartwatches, inofananidzwa nemusika weApple mugovani mune vakuru smartwatches.
Sei vanhu vachitenga smartwachi?
Kurekodha kwemitambo ndicho chikonzero chakakosha chekuti vatengi vatenge smartwatches, ne67.9% yevashandisi vakaongororwa vanoratidza ichi chinodiwa.Kurekodha kwekurara, kutarisa kwehutano, uye GPS chinzvimbo zvakare zvinangwa izvo zvinodarika hafu yevatengi vanotenga smartwatches.
Xiaoming (pseudonym), akatenga Apple Watch Series 7 mwedzi mitanhatu yapfuura, akawana smartwatch nechinangwa chekutarisa hutano hwake zuva nezuva uye kukurudzira kurovedza muviri kuri nani.Mwedzi mitanhatu gare gare, anonzwa kuti miitiro yake yezuva nezuva yachinja chaizvoizvo.
"Ndinogona kuita chero chinhu kuvhara (health index) denderedzwa, ndichamira zvakanyanya uye ndichifamba zvakanyanya muhupenyu hwangu hwemazuva ese, uye ikozvino ndichaburuka muchiteshi chepasi pekutanga pandinoenda kumba, saka ndichafamba makiromita 1,5 kupfuura. nguva dzose uye inodya anenge 80 macalorie akawanda."
Muchokwadi, "hutano", "kumisikidza" uye "mitambo" zvirokwazvo ndiwo anonyanya kushandiswa mabasa nevashandisi ve smartwatch.61.1% yevakapindura vakati vanowanzo shandisa kutarisa kwehutano hwewachi, nepo vanopfuura hafu vakati vanowanzoshandisa GPS yekumisikidza uye mitambo yekurekodha mabasa.
Mabasa anogona kuitwa ne smartphone pachayo, senge "foni", "WeChat" uye "meseji", haawanzo shandiswa nema smartwatches: chete 32.1%, 25.6%, 25.6% uye 25.5% zvichiteerana.32.1%, 25.6%, uye 10.10% yevakapindura vakati vaizowanzoshandisa mabasa aya pamawachi avo e smart.
PaXiaohongshu, kunze kwekurudziro yemhando uye wongororo, kushandiswa kunoshanda uye dhizaini yekutaridzika ndizvo zvinonyanya kukurukurwa maficha ane chekuita nesmartwatch.
Kudiwa kwevanhu kwekukosha kwechiso che smartwatch hakusi pasi pekutsvaga kwekushandisa kwayo kushanda.Mushure mezvose, izvo zvakakosha zvezvishandiso zvakangwara zvinopfeka ndezve "kupfekwa" pamuviri uye kuve chikamu chemufananidzo wemunhu.Nokudaro, mukukurukurirana pamusoro pewachi dzakangwara, zvipikisheni zvakadai se "kunaka", "kunaka", "advanced" uye "delicate" zvinowanzoshandiswa kutsanangura zvipfeko.Adjectives iyo inowanzo shandiswa kutsanangura zvipfeko zvinoonekwawo kakawanda.
Panyaya yekushandiswa kunoshanda, kunze kwemitambo uye hutano, "kudzidza," "kubhadhara," "social," uye "kutamba" zvakare Aya ndiwo mabasa ayo vanhu vanozoteerera pakusarudza smartwatch.
Xiao Ming, mushandisi mutsva wewachi, akati anowanzo shandisa Apple Watch "kukwikwidza nevamwe uye kuwedzera shamwari" kuti awedzere kuzvikurudzira kuomerera kumitambo uye kuchengetedza hutano hwe data muchimiro chekudyidzana.
Pamusoro peaya mabasa anoshanda, smartwatches zvakare ine zvakawanda zvinoshamisa uye zvinoita sezvisina basa diki hunyanzvi hunotsvakwa nevamwe vechidiki.
Sezvo mabhureki achiramba achiwedzera nzvimbo yekufona mumakore achangopfuura (Apple Watch yakashanduka kubva ku38mm mutsauko wechizvarwa chekutanga kuenda kune 49mm dial mune ino yegore idzva Ultra nhepfenyuro, ichiwedzera neinosvika makumi matatu%), zvimwe zvinhu zviri kuitika.
Nguva yekutumira: Feb-10-2023
